JoAnn Locktov, Principal
BELLA FIGURA COMMUNICATIONS
JoAnn started her career in public relations after writing two books on contemporary mosaics. A UC Berkeley graduate in Economics, she worked as a movie producer, making an early Kevin Costner film, and as a development director, raising millions for PBS.
JoAnn’s passion for mosaics and Italy led to Orsoni Smalti Veneziani. Their new mosaic school needed students, and a career was born.
JoAnn uses her experience as a writer and an imaginative strategist to effectively represent a variety of clients. Her fascination with art and design, and her innate understanding of public relations, has enabled Bella Figura Communications to assist creative individuals and businesses in the achievement of their dreams.
That Venetian mosaic school? Today, it’s thriving with students in attendance from all over the globe.
BEA VITA RISTORANTE PHOTO COLLAGE
ERIC ENGSTROM (VENICE PORTFOLIO 3)
HAI FATTO BELLA FIGURA
An Italian expression for making a positive impression, pleasing both to the eye and to the mind. The essence of our service.
Bella Figura Communications functions as a conduit from your enterprise to your targeted market. We explore the unique qualities of your product and develop the stories that render it irresistible. We deliver your message through digital, print, and electronic media. We also make effective use of social networks, events and sponsorships, as well as product libraries. We create and distribute all necessary communications and aggressively track their effectiveness.
The key to any successful campaign is exemplary media relations.
Bella Figura Communications has established contacts and relationships with national, international and regional media outlets that get your story heard.
We analyze and select by relevance the social media tools that will effectively build your community and deepen customer loyalty. We use social media to inspire conversation, to establish buzz, attract and retain admirers.
WRITING & EDITING
We create press kits, press releases, social media posts, color/trend reports, internal newsletters, articles, white papers, mission statements, and speeches using compelling language reflective of your individual style.
We organize and support clients at conferences, designer events, trade shows, educational courses, launches and competitions. We continually strive to leverage opportunities to maximize exposure and your investment.
La sua precisione nel lavoro ha rivelato strategie esatte e ben calibrate, sia nei tempi che nei modi. Cleto Munari, Artist and Designer
JoAnn is an incredible PR talent, an indefatigable quarterback. Sara Baldwin Owner, CEO and Creative Director at New Ravenna Mosaics, Owner at Sara Baldwin Design